AI for Content &amp; Marketing

What AI can and cannot do for content

10 min

Your toolkit on a cheap phone

9 min

Give AI a proper brief

11 min

Try It Now: your first brief and post

Week 1 – Unit 2: Finding Your Voice and Staying Honest

Keep your own voice and use AI without faking it

3 lessons1 exercisequiz

Brand voice: make AI sound like you or your client

The hallucination trap

Originality, plagiarism, disclosure and killing the AI-tell

Try It Now: de-robotise a draft

Week 2 – Unit 3: Social Media Content

Plan and write posts that fit each platform and audience

3 lessons1 exercisequiz

The Kenyan social landscape

Hooks and captions that stop the scroll

A month of posts in one sitting

Try It Now: a one-week content calendar

Week 2 – Unit 4: Short Video and Community

Scripts, captions and ideas for reels and community

3 lessons1 exercisequiz

Short-video scripts without showing your face

Growing a page: replies, comments and community

Try It Now: script a 30-second video

Week 3 – Unit 5: Copywriting That Sells

Headlines, product copy and calls to action that convert

3 lessons1 exercisequiz

What copywriting is and why it pays

Product pages and WhatsApp Business that convert

Sales pages, simple ads, email and SMS

Try It Now: a product page and a WhatsApp broadcast

Week 3 – Unit 6: Long-Form and Getting Found (SEO)

Blogs and pages that rank and bring people to you

3 lessons1 exercisequiz

Blogs and articles worth reading

Newsletters and email that keep an audience

SEO basics: being found on Google

Try It Now: write one useful article and repurpose it into a week of posts

Week 4 – Unit 7: Market Your Own Business

A simple content engine for a small business owner

3 lessons1 exercisequiz

Your business, your story, your plan

Selling day to day on a budget

Trust: reviews, social proof and a calm crisis

Try It Now: a one-page marketing plan and a week of your own promos

Week 4 – Unit 8: Content as a Service

Package and sell content work as a freelancer

3 lessons1 exercisequiz

Turning skills into income and finding clients

Winning and running the work

Getting paid and growing

Try It Now: a service offer, a client pitch and a price list

Week 4 – Unit 9: Quality, Legality and Scaling

Fact-check, stay legal and grow without dropping quality

3 lessons1 exercisequiz

Editing and one consistent voice

Legal basics: copyright, images and honest claims

Data, privacy and when AI is the wrong tool

Try It Now: build your content system

Week 5 – Capstone: Capstone: A Full Content Package

Plan and produce a complete content package end to end

1 lessons3 exercises

Reviewing what you have learned

10 min

Build your package, part 1

Task25 min